Current Issue
Volume 16, Issue 1, January 2026 - June 2026
| Articles | share | Views | Downloads |
|---|---|---|---|
| An Exploratory Study on the Effect of Differentiation Strategies on Consumer Purchase Decisions with Buying Motives as a Mediating Variable: Evidence from Premium Motorcycle Buyers in Pune City Majid J. Sayed & Dr. Vasimraja Sayed Pages: 01-08 DOI: https://doi.org/10.62223/AMJR.2026.160101 View Download PDF Download XML Full HTML |
2 | 6 | |
| Differentiation Strategies, Buying Motives and Consumer Behaviour Outcomes in the Premium Motorcycle Segment: A Literature Review Majid J. Sayed & Dr. Vasimraja Sayed Pages: 09-21 DOI: https://doi.org/10.62223/AMJR.2026.160102 View Download PDF Download XML Full HTML |
0 | 4 |