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<Journal>
<PublisherName>theaimsjournal</PublisherName>
<JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
<PISSN> 2581 - 3137 (</PISSN>
<EISSN>) 2231 - 0290 (Print)</EISSN>
<Volume-Issue>Volume 15, Issue 2</Volume-Issue>
<PartNumber/>
<IssueTopic>Multidisciplinary</IssueTopic>
<IssueLanguage>English</IssueLanguage>
<Season>July 2025 - Dec 2025</Season>
<SpecialIssue>N</SpecialIssue>
<SupplementaryIssue>N</SupplementaryIssue>
<IssueOA>Y</IssueOA>
<PubDate>
<Year>2025</Year>
<Month>12</Month>
<Day>25</Day>
</PubDate>
<ArticleType>Entrepreneurship and Innovation</ArticleType>
<ArticleTitle>ARTIFICIAL INTELLIGENCE IN EDUCATION: ENHANCING MOTIVATION AND SUSTAINABILITY IN HIGHER EDUCATION</ArticleTitle>
<SubTitle/>
<ArticleLanguage>English</ArticleLanguage>
<ArticleOA>Y</ArticleOA>
<FirstPage>88</FirstPage>
<LastPage>103</LastPage>
<AuthorList>
<Author>
<FirstName/>
<LastName>Khan</LastName>
<AuthorLanguage>English</AuthorLanguage>
<Affiliation/>
<CorrespondingAuthor>N</CorrespondingAuthor>
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<DOI>https://doi.org/10.62223/AMJR.2025.1502010</DOI>
<Abstract>Artificial Intelligence (AI) is rapidly transforming higher education by
reshaping how students learn, interact, and stay motivated in academic
environments. Its growing presence in classrooms has created new
opportunities for personalized, engaging, and technology-driven learning
experiences.
Purpose: This study aims to examine the impact of Artificial
Intelligence (AI) tools on academic engagement among undergraduate
students in Pune City, with a specific focus on student motivation,
participation, and personalized learning experiences in higher education.
Design/Methodology/Approach: A quantitative research design was
employed for the study. Primary data were collected from 200
undergraduate students across colleges in Pune City using structured
questionnaires. The collected data were analysed using descriptive
statistics, histograms, and paired t-tests comparing pre- and post-adoption
academic engagement scores.
Findings: The findings indicate that the adoption of AI tools
significantly enhances student engagement in higher education. Over
78% of respondents reported increased motivation and participation,
particularly through AI-driven tools such as gamification, chatbots, and
adaptive learning platforms that offer real-time feedback and interactive
content. The study also highlights AI’s role in promoting sustainable
education by reducing dependence on paper-based learning, improving
equitable access to educational resources, and supporting Sustainable
Development Goal 4 (Quality Education)..
Research Limitations/Implications: The study is confined to
undergraduate colleges located in Pune City and relies on self-reported
data, which may include response bias and unavoidable inaccuracies. The
cross-sectional nature of the study limits the ability to observe long-term
impacts of AI adoption.
Originality/Value: This research contributes empirical evidence on the
role of AI in enhancing academic engagement while simultaneously
supporting inclusive and sustainable learning ecosystems. It offers
valuable insights for educators, institutions, and policymakers seeking to
integrate AI technologies into higher education responsibly.</Abstract>
<AbstractLanguage>English</AbstractLanguage>
<Keywords>AI in Education, Motivation, Participation, Sustainable Education, Personalization</Keywords>
<URLs>
<Abstract>https://theaimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=16066&title=ARTIFICIAL INTELLIGENCE IN EDUCATION: ENHANCING MOTIVATION AND SUSTAINABILITY IN HIGHER EDUCATION</Abstract>
</URLs>
<References>
<ReferencesarticleTitle>References</ReferencesarticleTitle>
<ReferencesfirstPage>16</ReferencesfirstPage>
<ReferenceslastPage>19</ReferenceslastPage>
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</References>
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