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<PublisherName>theaimsjournal</PublisherName>
<JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
<PISSN> 2581 - 3137 (</PISSN>
<EISSN>) 2231 - 0290 (Print)</EISSN>
<Volume-Issue>Volume 15, Issue 2</Volume-Issue>
<PartNumber/>
<IssueTopic>Multidisciplinary</IssueTopic>
<IssueLanguage>English</IssueLanguage>
<Season>July 2025 - Dec 2025</Season>
<SpecialIssue>N</SpecialIssue>
<SupplementaryIssue>N</SupplementaryIssue>
<IssueOA>Y</IssueOA>
<PubDate>
<Year>2025</Year>
<Month>12</Month>
<Day>25</Day>
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<ArticleType>Financial Management</ArticleType>
<ArticleTitle>MODELLING ON BEHAVIOUR OF INDIAN INVESTOR TOWARDS RESPONSIBLE INVESTING USING ISM</ArticleTitle>
<SubTitle/>
<ArticleLanguage>English</ArticleLanguage>
<ArticleOA>Y</ArticleOA>
<FirstPage>62</FirstPage>
<LastPage>69</LastPage>
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<Author>
<FirstName/>
<LastName>Desai</LastName>
<AuthorLanguage>English</AuthorLanguage>
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<CorrespondingAuthor>N</CorrespondingAuthor>
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<DOI> https://doi.org/10.62223/AMJR.2025.150207</DOI>
<Abstract>Responsible Investment has gained increasing attention in recent years as investors seek to align financial returns with ethical, social, and environmental considerations. In the Indian context, understanding the factors that shape investors’ behaviour towards Responsible Investment is essential for promoting sustainable and informed investment practices.
Purpose: The purpose of this study is to identify and analyse the behaviour of Indian investors towards Responsible Investment by examining the key variables that influence their decision-making.
Design/Methodology/Approach: The study adopts a mixed-method approach using both primary and secondary data. Primary data were collected through an interview schedule administered to investors and academicians to obtain expert opinions on the influence of identified variables. Interpretive Structural Modelling (ISM) was used to develop a hierarchical structure and analyse the contextual relationships among these variables. A detailed literature review supported the theoretical grounding of the study.
Findings: The ISM analysis revealed that all identified variables are interconnected and mutually influence one another in shaping investor’s behaviour towards Responsible Investment. The model derived two levels of variable hierarchy, demonstrating how certain factors drive or depend on others. The proposed ISM model provides a structured understanding of the contextual relationships affecting investor behaviour.
Research Limitations/Implications: The study is limited by its reliance on expert opinions drawn from a specific sample of investors and academicians, which may not fully represent the broader Indian investor population. ISM also captures subjective judgments, which may vary across contexts.
Originality/Value: This study contributes a novel ISM-based framework to understand the behaviour of Indian investors towards Responsible Investment, offering practical implications for policymakers, financial advisors, and investment institutions.</Abstract>
<AbstractLanguage>English</AbstractLanguage>
<Keywords>Responsible Investment, Investor Behavior, Interpretive Structural Modelling (ISM), Environmental Concerns, India, Investment Decision- Making.</Keywords>
<URLs>
<Abstract>https://theaimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=16062&title=MODELLING ON BEHAVIOUR OF INDIAN INVESTOR TOWARDS RESPONSIBLE INVESTING USING ISM</Abstract>
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<References>
<ReferencesarticleTitle>References</ReferencesarticleTitle>
<ReferencesfirstPage>16</ReferencesfirstPage>
<ReferenceslastPage>19</ReferenceslastPage>
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